Hockey Canada Partnerships

Hockey Canada's International Marketing Partners

Hockey Canada's International Marketing Partners are key to the health of hockey in Canada.

Bauer logo


The official equipment provider to Team Canada, Bauer has been helping kids aged 6-10 fall in love with hockey for years through their First Shift program. For a small fee, The First Shift allows anyone with an interest in the game of hockey the chance to play and learn with all necessary gear and equipment during six on-ice sessions.

BDO logo


BDO Canada has spent more than 90 years providing assurance, accounting, tax, and advisory services to a broad range of clients across the country. And as a member firm of the international BDO network, they leverage access to resources and advisors in more than 150 countries around the world.

Canadian Tire logo

BFL Insurance

BFL was founded in Montreal in 1987. From there, the company grew by the constant addition of professionals who were recognized as leaders in their niches. BFL offers a complete range of Commercial Insurance products and services, Risk Management and Risk Control services and Employee Benefits Consulting Services to businesses, professionals, manufacturers and local governments, national and international organizations, and groups and associations.

Canadian Tire logo

Canadian Tire

With over 500 locations nationwide, Canadian Tire provides a wide range of automotive, hardware, sports and leisure and home products to Canadians across the country. Canadian Tire recently became the naming sponsor of the Canadian Tire Para Hockey Cup – previously known as the World Sledge Hockey Challenge.

Chevrolet logo


Chevrolet has recently launched the all new Chevrolet Power of Play Hockey Program, an exciting initiative specifically for Peewee coaches and their players. By teaming up with an all-star group of Canadian hockey ambassadors, the program aims to help young athletes become more well-rounded people by promoting the positive values they learn while playing the sport they love.

Hankook Tires logo


Hockey Canada’s official tire retailer, Hankook Tire Canada is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance tires in Canada.

Molson logo

OK Tire

OK Tire is the largest independent tire and auto service retailer in Canada and the fourth largest in North America. It has been part of the Canadian landscape since 1953. There are over 300 independently owned and operated OK Tire locations across the country. Each franchise is unique within its geographical area, tailoring its offerings to meet customers’ needs, and covering everything in, around, on or behind any vehicle.

PepsiCo logos


Entering its second decade of sponsorship, PepsiCo – including Pepsi, Gatorade and Frito Lay products – can be found on the benches and in the locker rooms of all of Hockey Canada’s national teams and at all Hockey Canada’s national events. PepsiCo has continuously shown excellent support, from supplying access to the Gatorade Sports Institute to getting behind Team Canada and uniting its fans with the Pepsi Cheer.
Scotiabank logo


Scotiabank is a leading financial institution. Scotiabank’s Community Hockey Sponsorship Program has supported over one million kids and counting through its involvement with minor hockey teams in communities across Canada since 2008.

Skip the Dishes logo

Skip The Dishes

SkipTheDishes is part of, a leading global online food delivery marketplace. SkipTheDishes connects millions of customers with over 29, 000 restaurant partners in Canada.

Sport Chek logo

Sport Chek

With nearly 200 locations across the country, Sport Chek is Canada’s health and wellness destination for looking well, feeling well and performing well. Its goal is to help motivate Canadians to get moving and help them achieve their wellness goals. Sport Chek has been a proud partner of Hockey Canada since 2012

Swiss Chalet logo

Swiss Chalet

As a Canadian brand with more than 200 locations across Canada, Swiss Chalet prides itself in bringing Canadian families together for mealtime by serving real, delicious and wholesome comfort food. The brand is known for its iconic Swiss-inspired rotisserie chicken served with Signature Chalet Dipping Sauce. For more information, visit

Timber Mart logo


In its third sponsorship term, TIMBER MART continues to host its successful online FanPhoto contest which encourages Canadians to show them what hockey means to them through photos for a chance to win a trip to the IIHF World Junior Championships. Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success.

The Keg logo

The Keg

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