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Brian’s life behind the bench

Brian Sugiyama has spent the last three decades coaching his kids, his grandkids, other people’s kids, and even other coaches who – much like he does – just want to make the game better

Chris Jurewicz
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May 13, 2024
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When you spend decades doing something you love, you evolve.

Brian Sugiyama has been behind the bench, in the dressing room and on the ice helping kids and young adults become better hockey players and people for the past 30 years.

The 72-year-old Nanaimo, B.C., resident maybe hasn’t seen it all, but he has seen quite a bit, more than most, and has a good sense of what it takes to be a great hockey coach.

“When I first started doing the coaching development stuff, I thought it was more the technical and science of coaching,” says Sugiyama. “Now, I think it’s more the art of coaching, that you’re working with young men and women, sometimes they just graduated from playing minor hockey themselves, sometimes they’re parents. They all seem to think it’s about the Xs and Os and the practices, where I think it’s really more the psychology of coaching, working on childhood development, how kids get along and that you have developed within your team that bonding and that whole area of respect within your teams, respect for your opponents and others involved in the game, like the officials.”

Sugiyama is a member of Hockey Canada’s Coaching Program Delivery Group. He is district coach coordinator for Vancouver Island and clinic facilitator for Coach 1, Coach 2 and Development 1 programs within the National Coach Certification Program, teaching hundreds of new and experienced coaches each year. He is also a High Performance 1 coach mentor and Development 1 coach field evaluator.

To attain those credentials requires time, dedication, experience, patience and an incredibly strong and thorough knowledge of Canada’s game.

Sugiyama has all of those traits.

His journey began, as so many Canadian hockey stories do, on backyard and outdoor rinks. Sugiyama was born and raised in Edmonton and got his start outside when his father built a backyard rink.

As his love of the game grew, so did his skill and commitment. Sugiyama played competitively with the Maple Leaf Athletic Club through his teenage years. He got his start in coaching when he helped out with his younger brother’s team. And then, in the early 1980s, Sugiyama did what so many dads do – get involved in coaching with his own’s son’s team. He and wife Karen have four children and all of them grew up playing hockey.

“I started coaching local recreational divisions at the younger age groups and then you get into wanting to be better as a coach, and you start taking some courses,” says Sugiyama. “I coached a competitive U11 team and you encounter the good, bad and whatever. I still got a lot from it. I thought I could contribute to not only my kids’ development, but other kids as well.”

Later in life, the family moved to Vancouver, where they still reside. And the Sugiyama name is perhaps just as well known in Nanaimo as it is in Edmonton, given the years of service and dedication to hockey given by Brian and the rest of the family.

TJ Fisher helped coach a U15 co-ed recreational team during the 2023-24 season with Brian, one that included one of Sugiyama’s granddaughters and one of Fisher’s kids.

“It’s so neat to see a grandpa coaching grandkids. You never see that,” says Fisher. “It’s one of those things for people my age, it’s like the life goal where you have to keep on evolving with the next generation. He stays current and is totally relatable. He’s really up on technology to be able to be current to both teach his clinics and to stay current with the kids on the team.”

Erin Wilson has also been inspired by Sugiyama. Wilson and Sugiyama coached together during the 2021-22 season and have known one another for close to three decades.

“As both a parent and coach, I really value Brian's focus on fair play and sportsmanship,” says Wilson. “His encouragement of every player to be a contributing part of the team is so valuable and important for individual character development, self-worth and team play. This focus on fair play and sportsmanship is something I try and replicate and is a strong value and focus I believe in when I am coaching a team.”

Sugiyama has been on the bench of competitive and recreational teams and believes there is a gap that will need to be filled on the rec side. Often, there are plenty of moms and dads who want to help out with competitive teams, but a shortage of coaches who want to pitch in on the recreational side.

His impact hasn’t just been felt by regular Canadian moms and dads, though. In recent years, Sugiyama has facilitated and led courses attended by some well-known retired former NHLers who want to give back and coach.

“This last season, I’ve had people like Andrew Ladd and Brent Seabrook and Duncan Keith take the courses,” says Sugiyama. “They’re coming back and imparting their knowledge back to a hockey academy or a team in their community. They come back supportive of what Hockey Canada is doing with the development of coaching.”

Sugiyama jokes with his course attendees that he’s “getting long in the tooth,” but continues his involvement and will as long as he can. That’s not only good news for kids on the ice, but the men and women who have a chance to learn from Sugiyama.

“It’s special to see that whole family,” says Fisher. “He’s still coaching, his kids are coaching, the grandkids are playing. It’s pretty awesome.”

For more information:

Esther Madziya
Manager, Communications
Hockey Canada

(403) 284-6484 

emadziya@hockeycanada.ca 

Spencer Sharkey
Manager, Communications
Hockey Canada

(403) 777-4567

ssharkey@hockeycanada.ca

Jeremy Knight
Manager, Corporate Communications
Hockey Canada

(647) 251-9738

jknight@hockeycanada.ca

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